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AI visibility optimisation - increase your company's reach in AI searches

With Quru's Share of AI Voice service, you get:

  • A clear view of your company and competitors' visibility in AI tool responses.
  • SEO & GEO analysis and development recommendations by senior consultants.
  • Ongoing monitoring of the impact and effectiveness of your efforts.

AI optimization, or GEO (generative engine optimization) is a way to ensure your business visibility now and in the future.
Take control of your AI visibility
Quru Share of AI Voice - Artificial Intelligence Optimization

Optimising AI visibility will become an important part of the marketing mix

AI tools such as ChatGPT, Copilot and Google Gemini are changing search behaviour. They provide direct answers based on multiple sources at the same time.

This means your customers can form an impression of your business before they even visit your site. A site visit may no longer be necessary at all.

Traditional SEO alone is no longer enough to guarantee your business shows up at a critical time.

You need an understanding of how AI interprets, aggregates and presents your business data in its responses.

Quru's Share of AI Voice makes this measurable, transparent and manageable.

AI search tools 2025

Share of AI Voice service process

1
Initial mapping and competitor analysis

Together, we identify the main competitors, the topics to be followed and formulate the relevant prompts.

We will formulate a vision of the current state of your company, as well as your competitors, in AI searches.

2
Data collection and analysis

We will simulate AI search behaviour, collect visibility data and build a Share of AI Voice tracking report.
3
Regular reporting and optimisation

We analyse and visualise the evolution of your AI capabilities and offer concrete recommendations and optimisation measures according to your business needs.
4
SEO & GEO optimisation

We'll help you take the necessary steps to improve your visibility in AI-based search results.

This includes recommendations and guidance on content optimisation, structural or technical changes and new content strategies.

Share of AI Voice tracking benefits

Visibility in the search engines of the future: ensure your business is discoverable as your customers move to using AI-based search to support their decision-making.

Competitive advantage in the market: start optimising your AI searches before your competitors and build a strong position in the new search environment.

A deeper understanding of your customers: we analyse how AI understands and presents your business data, helping to improve your overall digital strategy.

Integrates with existing services: the Share of AI Voice complements our search engine optimisation, search enginge advertising and web analytics services, enabling a holistic search strategy.

Continuous optimisation and evolution: AI search engines are evolving rapidly. Constant monitoring ensures that you keep up with changes and take advantage of new opportunities.

GEO visibility evolution
Quru client SEO & GEO development at the end of last year
What is AI optimisation / generative engine optimisation (GEO)?

Like traditional SEO, GEO or AI optimisation is a way to influence how your business appears in AI searches.

In practice, AI optimisation means optimising your company's website and other digital content, such as social media, PR or YouTube videos, so that they are found, processed and recommended by AI tools when users search for information about your company's products or services.

Interested? Contact us!

Please leave your contact details below and we will contact you as soon as possible.