The shift in B2B purchasing behavior: How marketing should respond
The buying behaviour of B2B customers is currently changing in a way that challenges ...
ChatGPT ads are coming. What should advertisers know?
OpenAI announced on 16.1.2026 that they will soon start showing ads on ChatGPT in the US. ...
B2B eCommerce analytics turn data into business growth
B2B eCommerce analytics are no longer an add-on, but the engine of your business growth. ...