---
title: Blog & News | Analyses and Insights
description: Analyses and Insights |
---

![Quru_Analytiikka_still_4K](https://www.quru.fi/hs-fs/hubfs/WEB-2025/sek-quru-stills/Quru_Analytiikka_still_4K.png?width=300&name=Quru_Analytiikka_still_4K.png)

# Quru Blog

- <https://www.quru.fi/en/blog-news>
- [ABM](https://www.quru.fi/en/blog-news/tag/abm)
- [AI advertisement](https://www.quru.fi/en/blog-news/tag/ai-advertisement)
- [Analyses and Insights](https://www.quru.fi/en/blog-news/tag/analyses-and-insights)
- [Analytics](https://www.quru.fi/en/blog-news/tag/analytics)
- [B2B Marketing](https://www.quru.fi/en/blog-news/tag/b2b-marketing)
- [Buyer personas and buyer journey](https://www.quru.fi/en/blog-news/tag/buyer-personas-and-buyer-journey)
- [ChatGPT Ads](https://www.quru.fi/en/blog-news/tag/chatgpt-ads)
- [Conversion rate optimization and testing](https://www.quru.fi/en/blog-news/tag/conversion-rate-optimization-and-testing)
- [Generative Engine Optimization (GEO)](https://www.quru.fi/en/blog-news/tag/generative-engine-optimization-geo)
- [Machine Learning and AI](https://www.quru.fi/en/blog-news/tag/machine-learning-and-ai)
- [Search Engine Marketing (SEM)](https://www.quru.fi/en/blog-news/tag/search-engine-marketing-sem)
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Show allABMAI advertisementAnalyses and InsightsAnalyticsB2B MarketingBuyer personas and buyer journeyChatGPT AdsConversion rate optimization and testingGenerative Engine Optimization (GEO)Machine Learning and AISearch Engine Marketing (SEM)Search Engine Optimisation (SEO)

[

Otso Karvinen29.1.2026 14:209 min read

## The shift in B2B purchasing behavior: How marketing should respond

The buying behaviour of B2B customers is currently changing in a way that challenges ...

](https://www.quru.fi/en/blog-news/the-shift-in-b2b-purchasing-behavior-how-marketing-should-respond)[

Jarkko Niemelä9.9.2025 11:478 min read

## B2B eCommerce analytics turn data into business growth

B2B eCommerce analytics are no longer an add-on, but the engine of your business growth. ...

](https://www.quru.fi/en/blog-news/b2b-ecommerce-analytics-turn-data-into-business-growth)

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